December 15, 2004
Hip-Hop (Fashion) is Dead!
I don't know anything about fashion, but this reads to me like yet another premature obituary, just like we always see about the music. Particular styles and brands will always ebb and flow, doesn't mean the river is running dry.
Hip-Hop Flops
A shakeout is afoot in the world of urban apparel, as sales of once red-hot labels begin to cool, analysts and industry executives said.
The across-the-board slowdown is alarming some of the major department-store retailers that had allocated a growing amount of space to these brands on the belief that the double-digit sales growth of recent years would continue, sources said.
Federated Department Stores, which operates the Macy's and Bloomingdale's chains, for instance, is seeing recent sales of urban brands decline in the double digits, compared with year-ago levels, said one person, who added: "It has everyone worried..."
With its edgier looks tied to the inner-city streets and often to a rap star's personal image, urban apparel exploded over the last decade, as sales of more traditional men's wear made by Polo Ralph Lauren, Tommy Hilfiger and Nautica went into a prolonged decline.
Women's urban labels soon followed, and before long "anyone who'd ever released an album thought they needed their own line," said Bernt Ullmann, president of Phat Fashions, the clothing company founded in 1992 by hip-hop impresario Russell Simmons.
Posted by jsmooth995 at December 15, 2004 12:47 PM
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where are all these button up bandits I keep hearing about?? Where are they?!!!
They don't quote any hard numbers in this articles. Seems like a bunch of antecedotes.
Sure, there are more people who rock the mature look, but articles like these and the ones Shaheem Reid writes on MTV make people think everyone in the hood is running around looking like Kanye West and Bentley Fonsworth.
Posted by: Hashim at December 15, 2004 3:25 PM
Also, at a certain point you've flooded the market. There are only so many people who are going to buy "urban" clothes, and eventually those people have all the clothes they need.
This reminds of when the stock market bubble burst and everyone was scratching their heads like "we can't have double digit returns forever?" Of course there won't be double digit sales growth in hip hop fashion forever. Doesn't mean the style is dead. Now the designers just have to get more creative.
Posted by: J Sev at December 15, 2004 5:58 PM
from my understanding, sales in fashion have been in slump over all, so "hip hop" labels are not alone.
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Let's not forget about the 100 billion dollar a year bootleg market in China and New York. I know why all the fuss is about. They aren't making the bucks because the bootleggers have copied and is selling all of there clothes at bottom basment prices, and killing their business. I don't feel sorry for them one bit.
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