hip hop music

May 11, 2006

If Skills Sold, Truth Be Told..

Ian's Lady Sov story, if accurate, wouldn't surprise me. But I also don't think it'd tell us much about her prospects as a commercial entity. You could challenge many of today's successful emcees and likely get the same result..

I saw The Game challenged to kick a freestyle in Rucker Park and his failure was quite miserable. Needless to say, this deficiency had no impact whatsoever on his commercial success, because those are not the skills that matter in this marketplace. What matters is having the right look, charisma, backstory, ability to deliver whatever is ghostwritten for you (unless you really want to write for yourself, but this is not necessary), and to fit into whatever sound the producers mold for you.

So when he was sizing up Lady Sov, maybe Jay was just was just being mindful that he's in the business of creating celebrities now, not discovering emcees.. that artists never go platinum, only stars go platinum. And being able to spit a hot 16 off the dome, for better or worse, is not what makes anyone a star.

(Not saying I think Lady Sov will hit. I like her, but I'm pretty sure she won't.)

Posted by jsmooth995 at May 11, 2006 12:26 PM

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