they're also doing a "Reverend Run" sneaker line. in the commercial, Run is wearing his ecclesiastical garb.

you may want to check out this NY Times Business Section article:

http://www.nytimes.com/2003/08/05/business/media/05ADCO.html

"Russell Simmons, the rap impresario and hip-hop businessman, is making another foray into the clothing business. His new collections of men's and women's sportswear, called Def Jam University, will be accompanied by a wider than usual marketing campaign."

Is it all good or all bad or somewhere in between?

an alternate perspective

"A highlight of the Philadelphia Hip-Hop Summit will be the presentation of national awards to Will Smith, Damon Dash and Wyclef Jean. Will Smith will be presented with the Lifetime Achievement Award, Damon Dash will be presented with the National Outstanding Achievement Award and Wyclef Jean will be presented with the National Heroes Award."

Achievements in what? Hero for what?

Ahh... I'll do a copy/paste from something I posted a little while back.

"I have never really elaborated on the reasons I do not support Russell Simmons or his selfishly and politically driven decisions. For one, the picture he attempts to paint about hip-hop's history for the masses is an incorrect one. I am young and my knowledge is not extensive, but I am capable of picking up a history text and realizing that Simmons did not introduce hip-hop to the world. Two, some of the real key players in developing hip-hop and the culture's music have been at odds with Simmons, including Afrika Bambaataa and The Zulu Nation. What is even more ironic is that Simmons created The Hip-Hop Action Network, an attempt to build a nation without the true elements of the culture. There are many more reasons and specific instances that could be pointed out, but lastly, the man is driven by a hunger for power and a need to manipulate mass approval. Russell Simmons is out to claim himself as the Caesar of Hip-Hop when he is only a rich record label executive."

I think he has good intentions, but he goes about it all wrong and causes more harm than anything.

come on, give the man a break!
russell is a businessman with a heart and not they other way around. he has a reasonably fair political agenda, no matter how "selfishly driven" his decisions are. i would still much rather see him as a governor, mayor whatever, than what we have now (maybe that will be possible in....2064).
so can someone please tell me what is so terrible about him? except for the fact that he makes a lot of money and is not endorsed by the zulu nation.

russell simmons is a sanitized al sharpton. the media cashes in on russell's authenticity. but russell is just another businessman. and i gotta say, after hearing him on Charlie Rose... the man barely has a grip on these issues.

SHARPTON IN '04!!

WHEN SPEAKING IN TERMS OF BUISNESS AND CORPORATE MATTERS ONE MUST UNDERSTAND THAT IT IS A CUTTHROAT BUISNESS. IT IS NO COINSIDENCE THAT CORPERATIONS RUN OUR COUNTRY AND HAVING A CUTTHROAT CAN PROTECT THE INTEREST OF HIS OWN IS A MOVE IN THE RIGHT DIRECTION. IF THE GUY WAS A SAINT, THEN I WOULDN'T TRUST HIM. IN A WORLD FULL OF SNAKES YOU GOT TO BE A SNAKE OR GET ATE UP, YOU KNOW?

I always say this. Why do we need these so-called leaders? Research the issues, and come down on either side of it. George W isn't a "White leader", he's a politician. Anybody in business with Benjamin Chavis-Muhammad or whatever he calls himself these days is suspect. And that's all HHSAC is. A business. Not a movement.

i just wont 2 say 2 u and your people love the sight and the things yall doing please send info on hip hop connects peace

Russell Simmons has learned the power of ownership in this country uses that knowledge to further his needs, I find it interesting that he does not do more to share that with the African American community. He recently did a get out the vote tour in Miami, Fl and quess what his choice of food was, Caribean, and when I heard a older African American offer her food to him, she was told he has made his choice. Interesting, when the African American overwhelmingly buy his clothes and he could not even accept a free meal from a black woman. I know that was his choice but it speaks volumes on how we view the African American in this country. You ask for our vote, but could not accept a free act of kindness from the same people you came to see at the USA Flea Market in Miami.

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