April 25, 2005
The Infamous Source Resignation Fax
Here's the bonus Source material I alluded to last week.
In Reginald Dennis' interview he describes the pivotal moment when everyone decided to walk away from the Source once and for all:
We’ve still got James’ resignation letter and we plan to fax it out to The Power Network: The Source’s list of 5000 key industry insiders, radio DJs and retailers. We are joined by another one of our interns and we send it out. We wonder what the reaction will be. These days you can send a million emails with the push of a button but back then we had to do it the hard way – a preprogrammed fax list. All over the country people read James’ letter and pagers and office phones begin blowing up. At RCA Dave is trying to manage the situation and calm Ray down. The fax arrives. Dave reads it and he and The RSO drop everything and dash back to The Source, hoping to catch us in the act. Dave also calls the phone company to stop the transmission, but because he doesn’t have the correct password the faxes continue to roll out. By the time they get up to The Source we are long gone and James’ letter is the talk of the industry.
I happened to be one of those 5,000, and it turns out I still have my copy of the fax. So here it is, the Fax Heard Round the World in jpg form (If anyone can pdf it up for me please do):
Page One (cover sheet)
Page Two
Page Three
Page Four
Page Five
Page Six
Posted by jsmooth995 at April 25, 2005 03:00 PM
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Posted by: dtrain at April 25, 2005 03:24 PM
Posted by: Hashim at April 25, 2005 03:36 PM
my thoughts exactly... wow.
this happened over a decade ago, and yet still...!! it boggles the mind.
Posted by: susana at April 25, 2005 04:15 PM
You're a veritable hip hop archive, Jay.
Posted by: jalylah at April 25, 2005 04:16 PM
we finally get to see the infamous fax -- good lookin' jay. i subscribed to the source from '91-'95 (and continued sporadically reading it 'till about '99) and all the recent drama has made me go back and start looking over all my old issues. what a great magazine it used to be...
Posted by: na at April 25, 2005 04:37 PM
Wait, you could call the phone company and have them stop a fax?
Posted by: Joe Grossberg at April 25, 2005 04:45 PM
Benzino and David Mays are DONE!!!
Posted by: Neil Nice at April 25, 2005 05:16 PM
Good question Joe, does that work?
Posted by: Jay Smooth at April 25, 2005 05:31 PM
I'm reading it now, and remember it like it was yesterday.
Posted by: Daniel at April 25, 2005 11:15 PM
Posted by: yola at April 25, 2005 11:51 PM
we need that "Current Affair" sound effect right about now...
Posted by: Veronica at April 26, 2005 12:50 AM
Hey J,
I put it into pdf. Email me and I'll send you a copy.
Posted by: DJ DIVA at April 26, 2005 10:11 AM
Good work on covering this. And I guess it shows that you never know what fax you save may come in handy later. Oh, and the obligatory WOW!!!, is very appropriate.
Posted by: EasyListener at April 26, 2005 03:12 PM
did anyone read dave mays' interview on allhiphop.com?
Posted by: DylanCM at April 30, 2005 10:18 PM
I was a Source subscriber at the time this went down, and I always wondered what happened to make the magazine completely DROWN after December 2004. I knew people had left, but the magazine did an excellent job of covering the story up. Terrible media coverage! And I used to read a lot of music magazines, too. Had I known what happened, I would've cancelled my subscription immediately. XXL was okay for a couple issues, since they were started by the same fellas, but that fell off as well. I wonder if there's a hip-hop zine or something that can give me the fix I got from early 90s Source...
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