June 12, 2006

Okay I Was Wrong About "Real Hip-Hop"

There is one circumstance where it is totally awesome to pass judgement on what is "real hip-hop" that's true to the culture, and what is "fake hip-hop" that's all about corporate profiteering : When you're getting paid to offer your definition of real hip-hop during a Snickers commercial.

Posted by jsmooth995 at June 12, 2006 03:06 AM
Comments

I can only hope this is a delusion and punishment for being up at 3am. This will not exist when I wake up in the morning. This will not exist when I wake up in the morning.

Posted by: iron at June 12, 2006 03:41 AM

Ouch. And they try to pass it off as anti-corporate too. This is the new gold standard of fakeness.

Posted by: A.W. at June 12, 2006 07:27 AM

LMAO the B.E.P.'s... nevermind lol I'll keep how I really feel to myself so I won't be called a hip hop snob.

Posted by: Nina Morena at June 12, 2006 09:22 AM

talk about the pot calling the ketle wack.

Posted by: hardCore at June 12, 2006 11:04 AM

Does Bobbito Garcia do the dog voice?

Posted by: Emmanuel at June 12, 2006 01:49 PM

LOL!!

Posted by: Rachel S at June 12, 2006 02:34 PM

Wait -- So they Black Eyed Peas live in a Snickers factory? That is the strangest thing I've seen in awhile.
That WHOLE video is about "real hip-hop. Keep it authentic" and they are wearing Snickers jumpsuits. Honestly, they complain how bad it is that money is the driving force in a commercial that they are doing because they were paid.

Snickers fucked up. If they wanted to appeal to the backpackers, they should have just gotten Freestyle Fellowship and Latyrx for their ad campaign.

Posted by: Stussy D at June 12, 2006 02:37 PM

I haven't seen the videos yet but I got a laugh when I saw that "real hip hop" was a core part of that promotion.

Unfortunately, you're wrong now, Jay. Your earlier argument applies here as well. You're making the same mistake you critique.

If you think what they're doing is nonsense, fine. But there's still no such thing as real hip hop which means there's no such thing as fake hip hop, though you could draw a border around what you consider hip hop and what you think is not hip hop.

By the way, there ain't no Santy Claus neither.

Posted by: Clyde Smith at June 12, 2006 02:54 PM

Clyde: Maybe this wasn't clear, but I'm not saying we should judge BEP as fake.. I was sarcastically giving my approval to BEP's judgement of real and fake within the ad.. I.E. this attempt to judge real from fake is so deliciously absurd, I can't bring myself to disapprove. :)

Posted by: Jay Smooth at June 12, 2006 06:40 PM

You New Yorkers and your sophisticated verbal trickery. Always pulling the wool over my country ass eyes!

I keep forgetting to check that out. Thanks for bringing it up.

Posted by: Clyde Smith at June 12, 2006 09:32 PM

stussy d, i dont think theyre aiming at backpackers at all - theyre aiming at the biggest group of sweet buyers, and the biggest fans of BEP. Kids. It's obviously horrific, but as a piece of marketing its probably pretty smart.

whats most amazing about the whole thing is that BEP risk losing any discriminating fans they have left, whilst Snickers have nothing to lose. BEP have basically given in and aknowledged how superficial and vacuous they really are - they've shat on any possible pretense of authenticity they had left. Pretty crazy thing to do if you ask me.

Posted by: a clown called malice at June 13, 2006 02:15 PM

Malice -
I apologize. My sarcasm was really ambiguous and not really funny at all.

I really have a hard time understanding how a group that was so often applauded for being "underground" has become so massively commercial. Not all that long ago, people referred to BEP as one of those strong bastions of uniqueness and authenticity.
I think that BEP must honestly have no guilt about selling out. The Best Buy commercial was one thing, but God that is cheesy.

Posted by: Stussy D at June 13, 2006 06:03 PM

The Black eyed peas or whateva the fuck they name is was always corny anyway.

Tried to overdo it on some ultra underground backpackin' artsy bullshit.

they was always corny.

had me crackin up.

and now they throw a white bitch in the mix so they can cross all the way over and try to blow.

Yo, I'm a be dyin' when the white bitch go solo to get here christina aguilera money. You know it's comin.

Then them three idiots gon be stuck back at square one.

That's what the fuck they get for tryin rape our shit.

They ain't never have no hip hop classics anyway.

-Black People
Last Tru Champyon of Hip-Hop
Always keepin it honest and tellin the troof.

Posted by: Black People at June 14, 2006 01:43 PM

Didnt the "Black Eyed Pea's" fail misseribaly as a real Hip Hop group, so they threw in that dumb, talentless hag in and changed to a POP group in an atempt to make it big in the music industry??? Haha and now the exact group that sold out to the concept of rap and hiphop have the nerve to tell me "what real hiphop is" all in the persuit for more money?? Now, i dont think i can tell any1 what fake hiphop is, but i fail to believe that a sell-out group like the BEP's is considered as REAL hiphop..

Posted by: R&R C.D.K at June 17, 2006 10:49 PM

I don't understand how so many people can get their panties in a bunch over the Black Eyed Peas. They did what almost any of us would have done. If you want to give me $7 million dollars to walk down the street naked in a comercial for Honda, you better believe I will be butt ass naked and walking down the street with my head held high. Which is tough to do because I am not what you would call an attractive man. But every single one of us would do it. Do you think that BEP really care if no one likes them anymore? They are taking all of their concerns and putting them in their checkbook. This way whenever they start to worry about their image, they just look at all those zeros in their ballance.
...........................................................
Anyway as far as "real" hip hop goes, Its just like Jay said. Its whatever you like.
........................................................
Are you really not going to try and get with some smokin' girl just because she listens to Will Smith? I'll tell her I bought four copies of Big Willie Style just to get a chance.
............................................................
Hip hop is evolving just like every other genre of music. You don't hear from Frank White or Slick Rick or people who sound like them anymore. That was real hip hop back in the day. Now you got different stuff to choose from. So if someone likes 50, and someone else won't like 50 because he still can't get over the NWA break up. They are both hip hop.
............................................................
Real hip hop and fake hip hop are illusions. Good hip hop and Bad hip hop are as real as night and day. The only difference is, Good and Bad are in the eye of the beholder.

Posted by: C.B. Financial at June 29, 2006 04:35 PM

You have gud point dude but hiphop has for along time followed the term "Keep It Real". The BEP selled out to themsleves and their style just for a full pocket, so their not "Keeping It Real" to themselves, and in turn, not keeping it real to hip hop. Thats whats meant by not real hiphop. Now if they started off wif that no-voiced girl, and used their rap in the backround to their pop music from the start, then they wuldnt havnt sold out, wulda Keeped it real, and wuldnt be fake.
R&R C.D.K.

Posted by: R&R C.D.K. at July 1, 2006 05:07 AM

Yo, check out that sucka ass dude from the Black eyed peas running while his man is fighting.

Straight bitch.

http://www.canada.com/topics/entertainment/gallery/peasfight.html?g=0

-Black People

Posted by: Black People at July 6, 2006 02:01 PM


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