On the off chance that you haven't seen it yet, Dove's "Evolution of Beauty" ad commenting on how we enforce unrealistic standards of beauty.
Reginald Pike's Yael Staav takes us from model to billboard in under 60 seconds in this impressive new spot from Dove.
Credits:
Agency: Ogilvy & Mather, Toronto
Co-CCOs: Nancy Vonk & Janet Kestin
ACD/Writer/Art Director: Tim Piper
Production Company: Reginald Pike
Director: Yael Staav
Music: Vapor Music, Toronto
dove info:
"For too long, beauty has been defined by narrow, stifling stereotypes. Women have told us it's time to change all that. Dove agrees. We believe real beauty comes in many shapes, sizes and ages. That is why Dove is launching the Campaign for Real Beauty.
Dove's global Campaign for Real Beauty aims to change the status quo and offer in its place a broader, healthier, more democratic view of beauty. A view of beauty that all women can own and enjoy everyday."
Posted by jsmooth995 at October 13, 2006 12:42 AM
Comments
Dove is owned by the same people that own AXE... And if you've seen the AXE ads you'd realize how hipicritical this shit is.
Posted by: crackedout at October 20, 2006 04:41 PM
yeah, it is, in and of itself, a marketing tactic.
That is pretty scary however it is up to parents to raise their children with a healthy sense of self. I think Dove has taken a courageous step to expose the media's methods of creating an image of beauty that is unattainable.
