January 20, 2010

Divorce Gift Registry

What does it say about family values when a marriage registry is passe, and the new trend is making a divorce gift registry?

A top department store in the UK, Debenham's has set up a gift registry option for husbands and wives who are about to get a divorce, as a way to let divorcees have a happier time at the end of their marriage. The store says the saw an uptick in divorce celebration parties and divorce greeting cards, and knew there was a market for this.

The store expects less fancy and luxury items than on a wedding registry, less HDTVs, less jewelry and fancy kitchenware, more basic gifts like towels and linens, toasters and more basic kitchen fare and appliances. A store rep said ""It's about focusing on what your customers need and want, and of course looking for new opportunities. Looking for niches or new demands and new services you can offer that others haven't thought of."

Divorce Gift Registry

A new service launched by a UK department store promises to make life a little easier for couples who divorce, by offering them a gift registry option in stores. Debenham's launched its divorce gift list service on the heels of an increase in popularity of divorce greetings cards and divorce celebration parties complete with cake. "If someone is getting divorce and they're moving out of their marital home they may be living on their own for the first time in their life," Debenham's PR manager Ruth Attridge told CNN...

Divorce Gift Registry

Posted at January 20, 2010 8:19 AM