March 31, 2010

Facebook: 'become a fan of' No More?

Facebook is set to announce a new set of changes to their site, and one of the biggest appears to be a change in how fan pages work.

Up until now on Facebookl's supreme social networking site, you had the option to "become a fan of" people or things that you liked. But now word has it Facebook is changing this to a different system where you will be able to say you "like" something instead.

This change, which was foreshadowed in changes Facebook made to their privacy policy and user agreement, will allow facebook to setup other websites with a "like" button, thus encouraging the rest of the internet to incorporate Facebook into their sites, so they can register their popularity.

Facebook gives other reasons for the change, as listed below, but expert analysis says it is that increased influence, and ability to get themselves embedded on many other sites as the "digg thiss" buttons once became ubiquitous, that is their real primary motive. Imagine how many sites will be setting up Facebook connect relationships so they can be listed as "liked" on Facebook and validated by having a following? It will easily become a competitive standard many sites try to fulfill.

Facebook: 'become a fan of' No More?

Facebook is about to change the way it asks its users to connect to brands and celebrities on the site. Rather than ask people to "become a fan" of say, Starbucks or Lady Gaga, Facebook will instead let users click that they like the subject. Facebook already lets people show that they like comments or pictures posted on the site, and it says users click that term almost twice as much as they click "become a fan." Facebook says changing the button will make users more comfortable with linking up with a brand and will streamline the site...

Facebook: 'become a fan of' No More?

Posted at March 31, 2010 5:11 AM