June 30, 2005

Forbes Mag: Jenna Jameson the Porn Player

Posted at June 30, 2005 3:52 PM

From forbes.com:

The (Porn) Player

Jenna Jameson made millions having sex on-camera. Now she aims to make millions more--without ever again having to deliver so much as an on-screen kiss.

Jenna Jameson, the world's most famous porn star, has done a far better job of exploiting herself than any sleazy peddler could hope to do. Since 1993 the onetime blonde (now brunette)bombshell has starred in 50-odd adult movies, selling millions of copies worldwide. Today thousands of members pay $35 a month for access to her Web site, ClubJenna.com, where they can linger over nude pictures of her, download her racy movies and read her lurid diary. Her fans can rent her digital moan as the ringer on their cell phones and buy Jenna sex toys, action figures--and even a piece of herself, molded in soft plastic, anatomically accurate and priced to move at $200.

But here's the weird part:Jenna Jameson hasn't had sex on-camera with a male partner (other than her husband) in seven years; better yet, she hopes to build her thriving business even bigger without ever again having video sex with anyone--male, female or herself. "I always wanted to be a star," says Jameson, 31. "I've always embraced my hard-core roots, but becoming a household name was an important thing to me."

She has transcended the sex trade to become a bona fide celebrity, hounded by the tabloids and fervid fans. Her memoir, How to Make Love Like a Porn Star, spent six weeks on the New York Times bestseller list last year. She has appeared 30 times on Howard Stern's radio show, most recently to disclaim a rumor that she was sleeping with Britney Spears, and had a small role in his 1997 film, Private Parts. She shows up on such TV talk shows as The O'Reilly Factor. The A&E network is looking at the just-completed pilot for her hoped-for reality series, and she wants to do a film on her life story.

Her holding company, ClubJenna, will hit revenues of $30 million this year, up 30% in a year; the profits may approach half of that. She owns and operates ClubJenna with her husband, Jay G. Grdina, a producer or director of 900 adult films. "This has developed from an individual star into a porn conglomerate," he says. "Her brand has been developed with the reputation of being the best, and now we are capitalizing on that and monetizing the name." They hope to move into Jenna-branded strip clubs, cosmetics, an apparel line and bejeweled sex toys.



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