Sway - "This is My Demo"
Sway, as heard on the latest Clinton Sparks mixtape, is one of tne of the biggest names in much-vaunted the UK Grime scene, and is dropping his full-length album "This Is My Demo" this week. I've been skeptical about Grime's ability to crossover here, but speaking for myself I like Sway's stuff quite a bit. Here's some info from ukhh.com:
Tell us about “This is My Demo”, who produced it, the lyrical themes on it and what you hope it to achieve:
“This Is My Demo” is my first album, my debut and it’s the only project I intend to release on my own, off my own back. I set up a production company where I have up and coming producers coming up underneath me called Dcypha Productions and I’ve just come in conjunction with a group of guys called Alliance Recordings Inc and we’ve come to get together to bring to you my debut. Basically, my whole career is going to be based on my career. So the themes that are going to be on my album are going to be about before I get signed, when I get signed to what goes on in the industry. So the listener will go through what I go through in my career. That’s why this album is going to be called “This Is My Demo”. The second album is called “This Is My Album”. From then, I won’t say anymore. The titles are quite creative. I’ve planned it all out. If it all goes to plan… the concepts on it are everything I’m going through now. Like, I’ve got a tune on there called “Crash” about driving lessons and about how I crashed my dad’s car. It’s comical but it’s real. I’m talking about how driving lessons cost too much and road tax and shit people don’t rap about. I’ve also got a track called “Slow Down”, which is about club violence that’s going on. I’m taking the mick out of people who get a bit funny when “Superthug” comes on. Not everybody wants to do what you’re doing so consider that when you’re running around stepping on people’s trainers. I’ve got songs on there touching on deeper subjects. I’ve got a song about abortion. I’m really against abortion even though I know a lot of friends who’ve been through it. I know a bit about it, and I’m against it. I’m not condemning it but just letting people see it for what it actually is. If you make a mistake, other people don’t have to suffer for it. It’s a wide range of different songs. It’s 12 tracks at the moment and it’s 80% produced by myself. Other producers are coming onboard at the moment. It should be a good project.