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February 7, 2006

Sway - "This is My Demo"

Sway, as heard on the latest Clinton Sparks mixtape, is one of tne of the biggest names in much-vaunted the UK Grime scene, and is dropping his full-length album "This Is My Demo" this week. I've been skeptical about Grime's ability to crossover here, but speaking for myself I like Sway's stuff quite a bit. Here's some info from ukhh.com:

Tell us about “This is My Demo”, who produced it, the lyrical themes on it and what you hope it to achieve:

“This Is My Demo” is my first album, my debut and it’s the only project I intend to release on my own, off my own back. I set up a production company where I have up and coming producers coming up underneath me called Dcypha Productions and I’ve just come in conjunction with a group of guys called Alliance Recordings Inc and we’ve come to get together to bring to you my debut. Basically, my whole career is going to be based on my career. So the themes that are going to be on my album are going to be about before I get signed, when I get signed to what goes on in the industry. So the listener will go through what I go through in my career. That’s why this album is going to be called “This Is My Demo”. The second album is called “This Is My Album”. From then, I won’t say anymore. The titles are quite creative. I’ve planned it all out. If it all goes to plan… the concepts on it are everything I’m going through now. Like, I’ve got a tune on there called “Crash” about driving lessons and about how I crashed my dad’s car. It’s comical but it’s real. I’m talking about how driving lessons cost too much and road tax and shit people don’t rap about. I’ve also got a track called “Slow Down”, which is about club violence that’s going on. I’m taking the mick out of people who get a bit funny when “Superthug” comes on. Not everybody wants to do what you’re doing so consider that when you’re running around stepping on people’s trainers. I’ve got songs on there touching on deeper subjects. I’ve got a song about abortion. I’m really against abortion even though I know a lot of friends who’ve been through it. I know a bit about it, and I’m against it. I’m not condemning it but just letting people see it for what it actually is. If you make a mistake, other people don’t have to suffer for it. It’s a wide range of different songs. It’s 12 tracks at the moment and it’s 80% produced by myself. Other producers are coming onboard at the moment. It should be a good project.

Posted by jsmooth995 at February 7, 2006 12:45 PM

Comments

It's a great album...but I know what you mean about grime's ability to cross over to the US. It's a very UK sound. I actually comment on that in my review of the album here: http://jonathan-d.blogspot.com/2006/02/album-review-sway-this-is-my-demo.html

Posted by: Jonathan at February 21, 2006 5:48 PM

'This is my demo' A hot album, lurrrve it! can't wait for the second album.

Posted by: Giz at March 5, 2006 6:53 PM

lovin tha music, undastandin the deeper concept on things n it makes a change to hear something that mirrors reality and dat ppl can relate to. peace

Posted by: Az at May 18, 2006 12:32 PM

You guys are the 75058 best, thanks so much for the help.

Posted by: Caty Tota at June 17, 2006 2:41 AM

Why does it matter if it has a really "UK" sound? Do Americans only like US artists, because obviously we love all US rap/Hip-Hop in the UK, IAM from France are good too, just wondering??

Thanks

Posted by: Dale at June 22, 2006 3:25 AM

Sway is da best Uk hip hop artist in the century. Hes the best, hes songs are amazin and baby blue also u cant forget bruza

Posted by: Biggy G at June 29, 2006 2:17 PM

sway is good and so is his new album he has token UK rap a step futher and i respect because he is english and a great rapper

Posted by: hilzi at July 9, 2006 8:46 AM

"This is my demo" best album i've heard in a really, really long time. it would be impossible for me to choose a favorite track as thay are all so great. it's the best album that i have in my collection... no joke!

Posted by: Carmil at August 12, 2006 3:08 PM



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