June 11, 2010

Chocolate Toddler Formula Pulled, Uproar!

Parents are in an uproar this week, after a Chocolate formula for toddlers has been pulled from the market. What's the cause for alarm?

The outrage is because this product, though it is being marketed for kids as young as 1 year old, is in some people's eyes not very nutritious or healthy at all, because of the huge lot of sugar added to every serving. So parents and health experts are asking why this product was ever put on sale this way to begin with.

The company has dropped the chocolate variety of the formnula, but insists the product is generally healthy, and has many additives that will benefit young people.

The company's peculiar explanation is that "the whole emotional evocative nature of chocolate, it's more associated with candy and sweets and things potentially not as beneficial. Flavor was more in conflict with a nutritious product." They also claimed there was "some misunderstanding and mischaracterization regarding the intended consumer.. "The resulting debate has distracted attention from the overall benefits of the brand." Okay then.

Chocolate Toddler Formula Pulled, Uproar!

Parents and nutritionists are up in arms about a line of designer toddler drinks containing mostly milk and sugar that are aimed at children as young as 1 year old. They say the health claims of Mead Johnson's Enfagrow Premium -- a "toddler formula" for children 12 to 36 months old -- are unproven. The products contain more than 25 additives to boost growth, brain development and immunity for the kids, but some say the dollops of added sugar for flavoring may contribute to the childhood obesity epidemic.

Chocolate Toddler Formula Pulled, Uproar!

Posted at June 11, 2010 3:58 AM