hip hop music

March 2, 2009

Jadakiss Got Paid To Rap About Coogi?

Gawker reports that Jadakiss got paid by Coogi to mention them in his "Letter to BIG" tributw. What do y'all think is there an ethical issue here? I have to imagine that Biggie would heartily approve of this hustle, so I'm not offended by Jada doing it in a tribute song, and it fits in naturally, seems like something he's say anyway.. but in general does it seem a little creepy for people to be getting secret checks for dropping brand names?

Jadakiss Got Paid To Rap About Coogi?


Rappers have been dropping brand names in their lyrics for cash for years; it's tasteless, but widespread. But why would you turn a memorial track for your dead friend into a Coogi ad?

...In his first verse, Jadakiss (who's wearing Coogi in the video) says, "In your memory I keep Coogi in my closet." Why? Well, Biggie did love those crazy ass Coogi sweaters. But a more important reason: because, a good source tells us, Coogi paid Jadakiss tens of thousands of dollars to drop their name in the song.

Maybe save the product placement for normal, non-memorial-to-my-deceased-friend songs?

Jadakiss Got Paid To Rap About Coogi?

Posted by jsmooth995 at March 2, 2009 4:56 PM

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