July 27, 2010

Future TV News: No Anchors?

As investors in the TV business continue struggling with how to make news profitable, and evening network news shows continue to struggle in the ratings, at least one channel is planning to try out tv news in a different way: with no anchors!

According to the executive spearheading this TV experiment: "We are about to launch a TV newscast in Houston that has no anchors, that has great pictures and great writing, but doesn't involve a set or a desk or anyone standing in the way of the picture. Now is it going to work? We're going to find out."

This could be a big cost saving measure for the major corporations that run TV news enterprises and have been struggling to keep them solvent and profitable for their investors. But whether this can win an audience and make news into a good financial investment for your stock portfolio again remains to be seen.

Future TV News: No Anchors?

Houston, we have no problem, according to Tribune Co. Chief Executive Randy Michaels....He is trying to shake up the staid TV news world. Michaels told The Wall Street Journal. It will be interesting to note the reaction of the viewers -- and the TV industry. Michaels, a radio veteran, is tinkering with something sacred here. For better or worse, local news anchors -- even before comedy actor Will Ferrell mocked the practitioners -- appear on the tube at breakfast and dinner times day after day and have become a regular part of our lives.

TV News: No Anchors?

Posted at July 27, 2010 6:01 AM